The ™ symbol is used with unregistered marks, i.e., brewery and beer names for which you don’t have a federal trademark registration.  The ™ for trademarks, or marks that represent goods, and ℠ for service marks, or marks that represent services. The federal registration symbol, or ®, can only be used when you have the federal trademark registration.  It is not required that you use either, but it is advisable.